Norstat, the leading data collector for market research in Northern Europe, has reached an agreement to acquire Userneeds, one of the largest data collection companies in the Nordics. The acquisition solidifies Norstat’s leading position in the Nordic market and adds...

Short and cold winter days can make us feel tired and increase our desire to do things that can make us happy. But while some of us already feel better after a short tour to the city, walking down the beach, lunch with friends, movie at the cinema or visiting the...

We have come very far when it comes to the development of new technology, which has been a great help in our everyday life. We can, for instance, attend lectures and meetings without meeting physically or we can work and shop without the necessity of leaving our home,...

Covid-19 has had enormous impact on our ordinary life during the past two years. In this respect we have been repeatedly reminded of the proper hygiene practices, which together with the vaccines against Covid-19 and physical distance, has been the most important tool...

Userneeds is named as Winner in Forsta AIR (Achievement in Insight and Research) in the category “AIR Project and Innovation”.  We are very proud to win our second Forsta AIR award in a row. The awards recognize those creatively breaking new ground in Market Research...

Receiving and giving presents is something that makes us happy. We give presents on different occasions – birthdays, weddings, or anniversaries, but Christmas presents are surely something special. We at Userneeds have conducted an online survey in which we have asked...

One should believe that the decision about vaccination should be completely voluntary, but the enforcement of Covid-19 vaccination requirement in Austria is an example that this is not always the case. Denmark is one of the countries with the highest number of...

In November 2001 we sent our very first invitation for an online survey - and we have sent many more since then  A lot has happened since that November day in 2001. From a conventional but visionary market research agency aiming to provide data to its customers and...

We have been looking forward to the coming Christmas parties. However, it looks like that the spread of Coronavirus make Danes wish to introduce changes to this year’s Christmas parties that can prevent the further spread of infection. A new survey, conducted by...

If you are baying a product or a service from a new retailer for the first time, it can be nice to have a sense of whether the retailer is credible. Trustpilot is a platform where you can hear other people's opinions about e.g. a product or service of different...

New local and regional elections in Denmark are just around the corner, and we have experienced during the last couple of weeks that the elections are promoted in many ways – we can see promotional campaigns by different political parties on TV and posters, hear about...

Sustainability is a word we gradually use a lot. Sustainable agriculture, sustainable energy, sustainable consumption, sustainable development, sustainable clothing – not least sustainable investing. But how much do we really find statements about sustainable...

The European Parliament took a decision in 2019 that the practice of annual time change should be abolished, and that the EU Member Countries should decide what time the EU should keep as its standard time. Everything indicates that this is not going to be an easy...

Although one would expect that Corona-related restrictions and the long shutdown of the country would make Danes want to go to live-music events this summer, it seems that this has not happened. This is a result of a new Culture Barometer that has been implemented by...

Unlike last year, when the entire world was shut down because of Corona-pandemic, Danes have travelled much more for their summer vacation this year, or they have spent their summer vacation as they usually do. We have asked our panel members how much money they have...

The Olympic Games in Tokyo are in full swing, and we are waiting in the excitement to see some good sports results and new Olympic records. This year a total of 1017 medals will be distributed to the most successful athletes and we have been interested to hear from...

The 2020 UEFA EURO Football has begun which many football lovers can enjoy. At Userneeds, we were curious how many of our members who will follow The 2020 UEFA European Football Championship as we expect that some might do not have a general interest in football but...

In April 2019, a new law became effective in Denmark. It is now possible to punish persons who commit psychological violence. This law has subsequently been used more and more, especially in cases regarding children. A survey conducted by Userneeds for Børns Vilkår...

Our bodies are composed of about 60 percent water. To stay hydrated we are recommended to drink 8 glasses of water each day which equals to about 2 liters. We have asked our panel members in a quick poll how much water they drink in average a day. We need water in...

Social media plays a major role in our everyday lives and is an important contact platform for many people. A survey conducted by Userneeds for Ingeniørforeningen, IDA, shows that many Danes feel the need to be on social media to receive important information. Social...