Secondhand is the new black

More and more Danes are buying secondhand clothes. Here, in particular, expensive brands are requested. This is a good opportunity to wear clothes that you wouldn’t otherwise be able to afford. The Danes buy used clothes like never before. This is confirmed by a study...

Can data help reduce your carbon footprint?

We have known about climate change and the danger of greenhouse gas emissions for decades, yet global warming seems to be getting more attention from politicians and media than ever before and private people are doing everything from marching on the streets to...

Comfort or environment? Stick to your household appliances

The Danes replace their household appliances such as dishwashers and refrigerators with new ones when errors occur rather than having them fixed. According to Michael Søgaard Jørgensen, who is a professor in sustainable innovation at Aalborg University this is not a...

Userneeds joins the fight against Cancer

This week a big TV show will mark the culmination of several months of fundraising. A Danish TV channel has once again focused on fighting cancer and raising money to The Danish Cancer Society. Userneeds and our panel members have contributed to this important cause....

Not many of Userneeds’ panel members are active on LinkedIn

Social selling, job opportunities, brand awareness, networking you name it. According to many articles LinkedIn has it all – and yet very few of Userneeds’ panel members in the Nordics and Ireland are active on the platform. LinkedIn has grown tremendously the last...

The Danish municipalities should do more to create sustainable cities

The past few years sustainability has become a tremendously popular word but what is the average citizen doing in order to help creating a more sustainable city? And is it the citizens’ or the politicians’ responsibility? Userneeds has examined these along with other...

Userneeds’ panel members track their activity

There are many ways to track your physical activity for instance by using apps, activity bands or fitness watches. We were curious to know whether or not this option is something our panel members use and thus we asked them: ”Have you ever used a smartphone app, a...

Userneeds opens an office in Finland.

Userneeds has been operating since 2001 and employs almost 70 people in Denmark and Sweden. For more than a decade Userneeds has been known as a leading company in data collection and market research, however, today Userneeds has grown into a digital front runner,...

How would you characterize yourself as a driver?

Depending on how much you drive you may have experienced being angry at other drivers. Perhaps they are driving too slow or maybe it’s the opposite and they are right behind you trying to go faster than the speed limit allows. We have asked our Nordic and Irish panel...

Do you litter?

Have you ever had a small piece of paper in your pocket and thrown it on the street? Or perhaps you dropped something and didn’t pick it up? We have asked our panel members whether or not they litter. Fortunately, very few of Userneeds’ panel members in the Nordic...

What are your aspirations for 2019?

A while back we asked our panel members what they hope will happen within the next year. It turns out the majority wants to get well or become rich. Some people may dream of buying a house, finish their degree or move to another country within the next year. There are...

Userneeds teams up with Confirmit

Userneeds has teamed up with Confirmit and gotten a whole new software, however, this new collaboration and survey platform are so much more. To us, people are always more than data and surveys are more than the software that provides insights. And that’s why we chose...

Did you find your partner at a bar? Then you are one of many

When it comes to dating and finding a partner social media and different apps have expanded the market and given love seeking people an endless road of opportunities. But where do most people actually find their partner? Doing market research means collecting data on...

Climate change is by far the most important political topic

Having been chosen by 24 percent in Sweden to 48 percent in Finland climate change is the most important political topic in 2018 according to Userneeds’ panel members. There is always a lot to choose from when it comes to the broad topic of politics. To narrow it down...