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Secondhand is the new black
More and more Danes are buying secondhand clothes. Here, in particular, expensive brands are requested. This is a good opportunity to wear clothes that you wouldn’t otherwise be able to afford. The Danes buy used clothes like never before. This is confirmed by a study...
Can data help reduce your carbon footprint?
We have known about climate change and the danger of greenhouse gas emissions for decades, yet global warming seems to be getting more attention from politicians and media than ever before and private people are doing everything from marching on the streets to...
Comfort or environment? Stick to your household appliances
The Danes replace their household appliances such as dishwashers and refrigerators with new ones when errors occur rather than having them fixed. According to Michael Søgaard Jørgensen, who is a professor in sustainable innovation at Aalborg University this is not a...
Userneeds joins the fight against Cancer
This week a big TV show will mark the culmination of several months of fundraising. A Danish TV channel has once again focused on fighting cancer and raising money to The Danish Cancer Society. Userneeds and our panel members have contributed to this important cause....
The 72nd ESOMAR Congress is taking place in Scotland and Userneeds is present!
Userneeds is a long standing member of ESOMAR and this year our CEO and Sales Director have flown to Scotland to participate in the annual congress. With more than 80 speakers from all over the world this year’s ESOMAR Congress is bound to be special! ESOMAR...
Not many of Userneeds’ panel members are active on LinkedIn
Social selling, job opportunities, brand awareness, networking you name it. According to many articles LinkedIn has it all – and yet very few of Userneeds’ panel members in the Nordics and Ireland are active on the platform. LinkedIn has grown tremendously the last...
The Danish municipalities should do more to create sustainable cities
The past few years sustainability has become a tremendously popular word but what is the average citizen doing in order to help creating a more sustainable city? And is it the citizens’ or the politicians’ responsibility? Userneeds has examined these along with other...
Userneeds’ panel members track their activity
There are many ways to track your physical activity for instance by using apps, activity bands or fitness watches. We were curious to know whether or not this option is something our panel members use and thus we asked them: ”Have you ever used a smartphone app, a...
Userneeds opens an office in Finland.
Userneeds has been operating since 2001 and employs almost 70 people in Denmark and Sweden. For more than a decade Userneeds has been known as a leading company in data collection and market research, however, today Userneeds has grown into a digital front runner,...
Userneeds opens a new digital door and is now launching a game for smartphones
In collaboration with Pointvoucher, an innovative game developer, Userneeds is now ready to launch Emoji Blast. In short, the aim of the game is to collect emojis by crushing them when two or more emojis of the same color lie next to each other. The fast-paced game...
Userneeds’ panel members agree: Muslims are the most exposed group when it comes to prejudices / stigmas and false stereotypes
We have asked our panel members in the Nordics and Ireland what group they find to be most exposed to prejudices in their country and the majority in all of the panels answer muslims. In other words, between 27 percent (Sweden) and 37 percent (Norway) have chosen that...
Userneeds’ Swedish panel members are the ones with most close friends
Most people have friends, i.e. people they are not related to but hang out with, enjoy spending time with, trust and confide in. But how many close friends do people in the Nordics and Ireland have? We have asked our panel members just that and it turns out the vast...
How would you characterize yourself as a driver?
Depending on how much you drive you may have experienced being angry at other drivers. Perhaps they are driving too slow or maybe it’s the opposite and they are right behind you trying to go faster than the speed limit allows. We have asked our Nordic and Irish panel...
Do you litter?
Have you ever had a small piece of paper in your pocket and thrown it on the street? Or perhaps you dropped something and didn’t pick it up? We have asked our panel members whether or not they litter. Fortunately, very few of Userneeds’ panel members in the Nordic...
What are your aspirations for 2019?
A while back we asked our panel members what they hope will happen within the next year. It turns out the majority wants to get well or become rich. Some people may dream of buying a house, finish their degree or move to another country within the next year. There are...
Have you been through your biggest life changing experience or is it yet to come?
Life changing experiences of course vary from person to person but getting married or having children is for many life changing. We have asked our panel members whether or not they believe their biggest life changing experience is yet to come. As mentioned we are all...
Userneeds teams up with Confirmit
Userneeds has teamed up with Confirmit and gotten a whole new software, however, this new collaboration and survey platform are so much more. To us, people are always more than data and surveys are more than the software that provides insights. And that’s why we chose...
The majority of Userneeds’ panel members are where they thought they would be in their life at this point
Things don’t always turn out they way we had hoped or even the way we thought they would. Perhaps you dreamed of becoming a professional football player but got a knee injury or perhaps you thought you would never settle down and have a family of your own, yet you...
Did you find your partner at a bar? Then you are one of many
When it comes to dating and finding a partner social media and different apps have expanded the market and given love seeking people an endless road of opportunities. But where do most people actually find their partner? Doing market research means collecting data on...
Climate change is by far the most important political topic
Having been chosen by 24 percent in Sweden to 48 percent in Finland climate change is the most important political topic in 2018 according to Userneeds’ panel members. There is always a lot to choose from when it comes to the broad topic of politics. To narrow it down...