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“Love yourself”, “Body positivity” and “Learn the power of positive thinking” might be expressions you have come across before and if you google positivity you will get millions of results. In other words, there are many opinions on how and when to be positive and...

Userneeds’ Nordic panel members have the opportunity to donate their points to charity. Every time they complete an online survey, they earn points which can be redeemed for gift cards, cinema tickets and experiences. However, these points can also be donated for...

Time Magazine just chose Greta Thunberg as person of the year and climate strikes and debates have been given a lot of attention both from politicians and the media especially in the past year. Userneeds therefore found it relevant to ask our panel members whether or...

More and more Danes are buying secondhand clothes. Here, in particular, expensive brands are requested. This is a good opportunity to wear clothes that you wouldn’t otherwise be able to afford. The Danes buy used clothes like never before. This is confirmed by a study...

We have known about climate change and the danger of greenhouse gas emissions for decades, yet global warming seems to be getting more attention from politicians and media than ever before and private people are doing everything from marching on the streets to...

The Danes replace their household appliances such as dishwashers and refrigerators with new ones when errors occur rather than having them fixed. According to Michael Søgaard Jørgensen, who is a professor in sustainable innovation at Aalborg University this is not a...

This week a big TV show will mark the culmination of several months of fundraising. A Danish TV channel has once again focused on fighting cancer and raising money to The Danish Cancer Society. Userneeds and our panel members have contributed to this important cause....

Userneeds is a long standing member of ESOMAR and this year our CEO and Sales Director have flown to Scotland to participate in the annual congress. With more than 80 speakers from all over the world this year’s ESOMAR Congress is bound to be special! ESOMAR...

Social selling, job opportunities, brand awareness, networking you name it. According to many articles LinkedIn has it all – and yet very few of Userneeds’ panel members in the Nordics and Ireland are active on the platform. LinkedIn has grown tremendously the last...

The past few years sustainability has become a tremendously popular word but what is the average citizen doing in order to help creating a more sustainable city? And is it the citizens’ or the politicians’ responsibility? Userneeds has examined these along with other...

There are many ways to track your physical activity for instance by using apps, activity bands or fitness watches. We were curious to know whether or not this option is something our panel members use and thus we asked them: ”Have you ever used a smartphone app, a...

Userneeds has been operating since 2001 and employs almost 70 people in Denmark and Sweden. For more than a decade Userneeds has been known as a leading company in data collection and market research, however, today Userneeds has grown into a digital front runner,...

In collaboration with Pointvoucher, an innovative game developer, Userneeds is now ready to launch Emoji Blast. In short, the aim of the game is to collect emojis by crushing them when two or more emojis of the same color lie next to each other. The fast-paced game...

We have asked our panel members in the Nordics and Ireland what group they find to be most exposed to prejudices in their country and the majority in all of the panels answer muslims. In other words, between 27 percent (Sweden) and 37 percent (Norway) have chosen that...