According to a study conducted by Userneeds for the technology company HP in the fall, working from home saves Danish office workers several hours of transportation a week. It turns out that there are several consequences to bringing the workplace into the home, and...

Christmas Eve is approaching and for some people a nice holiday is waiting ahead. Some people find it easier than others to find the holiday spirit and enjoy the Christmas time, and it is different how much people care about Christmas. Traditions, decorations, gifts,...

Userneeds has been helping the Danish newspaper and news outlet, Politiken, with a eyestracking study. Poliken will ensure transparency and 100 percent viewability. Advertising Director for Politiken now explains that the decision to drop programmatic is based on more...

Transportation is a part of most people’s everyday, but how much time do we actually spend on transportation? It is different how much time we spend as we have different distances to work, school or else. Further, it is different how we transport ourselves. At...

Finally, it is December and there is not much left time until Christmas! This means that Christmas decorations and traditions are bringing joy to our everyday. We bake, listen Christmas songs, buy presents for our loved ones, and prepare for Christmas eve. This is a...

Danish newspaper and news outlet, Politiken, will ensure transparency and reduce the uncertainty among advertisers so they know that their banner has been visible on Politiken.dk. They believe that guarantee of visibility is necessary in a banner market where there is...

In October, Amazon opened in Sweden and got a lot of media attention. This resulted in Danish consumers visiting the site more often than usual. This shows a new study from Userneeds conducted for FDIH (Dansk Erhverv Digital Handel). New numbers from Userneeds show...

It is different how much people get affected by the various kind of weathers. Some people are reacting strongly to the cold winter period, while others enjoy it more and do not feel comfortable when it is too hot. At Userneeds we have asked our panel members the...

Around 30 percent of companies have experienced a conflict with their IT provider. At the same time, the remaining approximately 70 percent have experienced major challenges with their IT contract. This is the result of a study conducted by Danish IT lawyers and...

Astralis Group and Userneeds have entered a partnership that, through strategic analysis, is designed to create insight into Astralis' work with fans, sponsors and partners. Userneeds assists as an analysis partner with consulting assistance in relation to e.g....

Halloween is a tradition that some countries more than others are celebrating – especially children are enjoying Halloween. Today, you can get all kind of Halloween decorations which are scary, but how many of Userneeds’ panel members are actually decorating for the...

Headhunting rarely provides a complete overview of possible candidates for a position. Still, many Danes get their job that way. A study conducted by Userneeds, on behalf of the Danish Engineers' Association IDA, shows that the classic job application is still the...

There is more and more focus on waste sorting and why we should sort it. It can be difficult for some to figure out how to sort the waste, and others may find it too difficult. At Userneeds, we have found it interesting to ask our panel members in a quick poll the...

Danes are already eating plenty of vegetables and are good at finding alternative solutions for meat and milk. But the level of ambition has become high among the Danes. A new study shows that more people want to be even more climate-friendly when it comes to their...

Confirmit AIR Awards Recognize Innovative Leaders in Market Research Copenhagen, October 6, 2020 – Userneeds, Market Research company, has been awarded a 2020 Confirmit AIR (Achievement in Insight and Research) Award in the Project and Innovation category. This...

It is going to be even greater being a part of Userneeds’ panel in the Nordics. We are presenting a new and exciting point shop in which our panel members can use their points as payment for a wide range of brands and products at favorable prices. If you do not have...

Some people think that cleaning is boring and that it takes too much time. It is different how people priorities cleaning in their home and therefore how much they clean their home. At Userneeds, we found it interesting to set up a quick poll and ask our panel members...

A new study of Danes' experience of the corona crisis shows that 81 percent of Danes are concerned about other people's behavior in relation to following the corona guidelines. However, most Danes themselves believe that they are good at following them. This is the...

Exercise is important to keep the body healthy. It gives us more energy to the daily chores and lowers the risk of developing different diseases. But staying active on a regular basis can be difficult because of lack of motivation and time. We have asked our panel...

More people are living a stressful everyday life and sometimes it can be difficult to find the time or energy to cook a proper meal. Therefore, some people turn to the easier solution – junk food. Today we have a lot of opportunities when it comes to junk food and...