Know the immediate reaction from your target audience
The immediate reaction
Knowing the immediate reaction or attitude of your target group requires that you seek them out in a relevant place, e.g. at the shopping center or in our rooms located right by Kultorvet in central Copenhagen.
Hall testing examines an immediate reaction or attitude in your target audience. It can e.g. be exit interviews after a visit to a store, a taste test or presentation of a particular product. In continuation of this, hall tests/taste tests are carried out as short personal interviews at selected locations in Denmark. This is a relevant method for you who have a specific target group that is not representative, and when the analysis also requires presentation or assessment of products and communication material, etc.
Fast and efficient
It is possible for our experienced interviewers to complete the interviews within a short time, and this usually includes 100-200 interviews. A hall test inclusive reporting can typically be completed within 5 days.
Want to know more about hall tests?
Contact us and hear more about your options
Userneeds and Analyse Danmark merged at the end of 2020, which has created a strong qualitative team, U Focus. Through many years of experience and a merge of the companies, we have strong competencies in qualitative research.