Back to news

Are Userneeds’ panelists spending too much time on social media?

February 11th, 2021

Social media takes up a lot of space in our everyday lives. They have enabled interaction between people across borders and across relationships and have in many ways made it easier to follow and communicate with people. We share and retrieve information, news, and entertainment like never before, but are we really spending too much time on these media?

Facebook, Instagram, Twitter, LinkedIn, YouTube – These online services are what we call social media, and we are all well acquainted with them. We use them to communicate with our loved ones, to relax and to be entertained all on the same device. We live in a digitalized world that affects our daily lives for better and for worse, and several studies indicate that we have formed dependence on social media. We often encounter debates in the media and in everyday life that discuss whether we spend too much time on these platforms. Therefore, we have asked our panel members from the Nordics and Ireland in a quick poll if they think that they are spending too much time on social media.

It turns out that there is a relatively equal distribution in the different countries when it comes to who think they spend too much time and who think they do not spend too much time on social media.

15 percent of the Irish, Danish, and Swedish members have answered that they spend a little too much time on social media. In Norway and Finland, one in five has answered the same.

In Norway, 33 percent have answered yes to spending too much time on social media, where in Ireland they reach as high as 37 percent. If we add these together with the Norwegian and Irish members who think they spend a little too much time on social media, then it is more than 50 percent of the members. In Sweden and Denmark, only one in four have answered yes to spending too much time on social media, where in Finland they are down to 19 percent.

Norway and Ireland stand out compared to the other countries. In Denmark, Sweden and Finland, a majority have answered that they do not think they spend too much time on social media. In Denmark it is 48 percent, in Sweden 53 percent and in Finland 52 percent. Where in Ireland it is only 38 percent and in Norway 41 percent.

As you can see from the results, there is not much difference between the part that thinks they spend too much time and the part that think they do not spend too much time. However, it can be said that the members of Norway and Ireland are more likely to think that they are spending too much time on social media compared to the other countries.

In addition, it must be said that 11 percent of the Danish panel members have answered that they do not use social media at all, whereas Ireland and Sweden are at 9 percent and Finland at 7 percent. In Norway, almost everyone who has responded to our quick poll are on social media. Only 4 percent have answered that they do not use these media.

Thanks to you those of you who have answered this quick poll. We hope you found the results interesting.