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Are we forced to be on social media?

April 14th, 2021

Social media plays a major role in our everyday lives and is an important contact platform for many people. A survey conducted by Userneeds for Ingeniørforeningen, IDA, shows that many Danes feel the need to be on social media to receive important information.

Social media is no longer just for social use. Today, we often go to social media to get information about various things. A study conducted by Userneeds for Ingeniørforeningen, IDA, shows that many people feel forced to be on social media to keep up with work, study, or leisure activities. In the survey, 2000 of Userneeds’ Danish members were asked why they are on social media, and whether it would be a problem in special situations if they were not on social media.

Approximately one out of five Danes expressed that it would be a major problem to receive necessary information and/or communication with institutions, schools, studies, work and authorities if they were not on social media.

Kåre Løvgren, who is IT technical spokesperson at IDA, thinks that this is a problem as social media should be voluntary. He expresses that important information should not be shared on social media exclusively and that it should be possible to access information outside of social media for the sake of those who do not want to take part in these platforms.

He believes that social media should remain what it used to be – entertainment. According to him, social media should not be something you are forced to use, but instead something you choose for yourself. Therefore, important information does not belong there at all.

He adds that social media is not for free because you give up your personal data. Your data is used to target specific information, so you do not necessarily receive the most varied news. For this reason, he believes that the senders should consider where they share important information and that they should not choose social media as the only news platform.

You can read more about the survey in Danish here.