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Astralis Group and Userneeds have entered a partnership

November 4th, 2020

Astralis Group and Userneeds have entered a partnership that, through strategic analysis, is designed to create insight into Astralis’ work with fans, sponsors and partners. Userneeds assists as an analysis partner with consulting assistance in relation to e.g. insight, interpretation and strategic validation of the results.

The partnership gives Astralis Group an even deeper insight into what drives fan loyalty and how the brand and the various teams are perceived among fans in Denmark and internationally. The goal is also to increase the value of Astralis Group’s commercial partners and strengthen the partners’ positioning in the market and among the ever-growing fan base.

Nikolaj Voulfsbach, Head of Analysis at Userneeds:

It is interesting to collaborate with such a strong brand, whose strategic aim is deeply rooted in insights, and as a brand understands the importance of insight in their strategic approach to the Astralis brand and their partner brands, but in particular the ever-growing fan base.

Jakob Lund Kristensen, co-founder and CCO of Astralis Group:

Our livelihood is primarily based on our global fanbase and our constant interactions with them across many different platforms. It is essential for our ability to make strategic and commercial choices that our insights are as strong and structured as possible, and to achieve this the collaboration with Userneeds is perfect. We look forward to optimizing and delivering an even better product to our fans and partners.

The partnership is based on Astralis Group’s strategic work and Userneeds’ U insights concept and approach. Data is collected primarily through Astralis Group’s own fan database, but in cases where it is relevant for the joint collaboration, Userneeds delivers data from its own panels in the Nordics.