Back to news

How do people react in a crisis?

March 18th, 2020

The Coronavirus has led governments from around the world to make risk assessments, take the proper control measures and provide public health guidance all in relation to decrease the impacts of the COVID-19 pandemic which is rapidly evolving at the moment.

Times of crises tend to bring out the best and worst in people. When the prime minister of Denmark locked down the country and urged the population not to hoard, many people went to the supermarkets and did the exact opposite. However, many people also offered their help to those who could not do their own shopping, just like nurses and teachers are doing their absolute best to help and take care of those in need during these times.

In order to gain a broader perspective on the impacts of the Coronavirus, Userneeds conducted a survey between March 10 and March 14, 2020 where we asked our panel members in the Nordics several questions about how their lives are currently being affected and what precautions they might take to reduce the risk of getting infected. The field time may have had an impact on the results as many things happened during those four days, thus the respondents who answered the survey on March 10, might have been less concerned than the respondents who answered the survey on March 14.

The survey shows how Norwegians are more concerned about being infected with Corona than the remaining countries. Likewise, Norwegians have cancelled twice as many private appointments, work-related activities and holidays abroad compared to the rest of Scandinavia. Another interesting fact is that although 58% of the Danes now wash their hands more than they used to, 70-80% in the other countries state the same.

If we keep our focus on Denmark, there is no difference across age when it comes to how concerned you are about catching the virus, which is interesting given that it affects older people to a higher degree than the younger population. The older population as well as women do, however, tend to follow the news closer than they did before. In Finland women are too, following the news more closely than what they used to. Finally, in Norway people above the age of 65 have bought more hand sanitizer than other age groups.

If you want to know more about the results from the survey or if you would like to conduct your own survey, do not hesitate to contact us. Contact us