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The majority of Userneeds’ panel members are discount grocery shoppers

June 10th, 2020

Grocery shopping can be expensive and especially if you for example are a larger family or a student. Some people are very aware of how much they spend on groceries and others are not keeping track of how much they spend. Further, some people take use of good offerings and discounts. At Userneeds we found it interesting to examine if our panel members are discount grocery shoppers. Therefore, we asked them the question: “Are you a discount grocery shopper?”

There are many different types of grocery shoppers. Some people have a greater overview than others on how much their household is spending on groceries. Further, there are those who have a clear budget every month and those who do not have a budget. Some people value quality over price and others prefer to shop for the cheaper products. We are often exposed to different offerings and discounts, which can have an impact on our shopping. Some people seek these discounts more than others. At Userneeds we found it interesting to ask out panel members in a quick poll the question: “Are you a discount grocery shopper?”

The result from the quick poll shows that the Finnish panel members clearly are the largest discount grocery shoppers. 47 percent of the Finnish panel members answers “yes, absolutely” to the question asked. At the same time, 49 percent answers “yes, to some degree”. This makes 96 percent of the Finnish panel members discount grocery shoppers. Ireland is the country where second most (81 percent) see themselves as discount grocery shoppers to some degree (49 percent) or absolutely (32 percent). According to our quick poll, Finland and Ireland are thereby the countries where there are most panel members who consider themselves as discount grocery shoppers.

In Sweden and Norway there are 75 percent of the panel members in each country who see themselves as discount grocery shoppers. 37 percent in Norway and 27 percent in Sweden have answered “yes, absolutely” to the question asked. At the same time, 39 percent and 48 percent (respectively Norway and Sweden) answer that they to some degree are grocery shoppers. In Denmark there are almost just as many discount shoppers as in Norway and Sweden as 71 percent see themselves as discount grocery shoppers. 23 percent of the Danish panel members answer “yes, absolutely” to being a discount grocery shopper.

The quick poll has showed that the majority of Userneeds’ panel members are discount grocery shoppers to some degree or absolutely – between 71 to 96 percent. Finland and Ireland are the countries where most panel members are discount shoppers and Denmark is the country where fewest are discount shoppers.

Thank you to those who have been participating in our quick poll – We hope you find the results interesting.