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The majority of Userneeds’ panel members wear a piece of colored clothing at least once a week

August 14th, 2018


Different colors can have an impact on your mood, however, when it comes to clothes not everyone is interested in wearing something colorful. We have asked our panel members how often they wear a piece of colored clothing.

When it comes to clothing you shouldn’t think that Userneeds’ panel members in the Nordics and Ireland were so different. However, a recent quick poll reveals that Userneeds’ Finnish and Swedish panel members wear colored clothing much rarer than Userneeds’ Danish, Norwegian and Irish members. In other words, more than 60 percent in Norway and more than 70 percent in Denmark and Ireland answer that they wear a piece of colored clothing every single day. The figures for Sweden and Finland on the other hand are respectively 19 and 21 percent.

If we combine the two options “Every day” and “Every week” more than 90 percent in Denmark, Norway and Ireland have chosen one of the two options, whereas it only goes for a bit more than 50 percent in Sweden and Finland. This also means that 29 percent in Finland and 21 percent in Sweden have chosen either “Rarer than every three months” or “Never”. In comparison these two categories have only been chosen by 3 and 4 percent in the remaining countries.