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Userneeds and RealityMine Partner to Provide Key Insights on Nordic Consumers’ Digital Behaviour

April 28th, 2020

MANCHESTER, United Kingdom – April 28, 2020 – Nordic market research specialist Userneeds has partnered with RealityMine, the leader in unique insights into the mobile and digital lives of consumers, to provide a more holistic view of the Nordic digital consumer.

Leveraging Userneeds’ consumer panel of 300,000+ Irish, Finnish, Danish, Swedish and Norwegian members and RealityMine’s RealityMeter technology, clients will gain access to a single-source continuous data set that marries observed digital behaviour with validated surveys. As a result, researchers will be able to draw insights about actual consumer actions, preferences and drivers.

This agreement enables Userneeds to profile consumers’ web, app and media usage across PC, tablet and mobile devices. For the first time, media, corporate clients and their research partners will be able to obtain a full profile of the Nordic consumer’s real digital behaviour—including on iOS devices.

“By adding best in class behavioural data collection technology to Userneeds’ consumer panel, we are able to unlock key insights on the Nordic consumer,” said Alex Sunnerstam, Senior Vice President of Data Partnerships at RealityMine. “Researchers and advertisers can now combine individual consumers’ digital and ecommerce activity along with survey responses to truly understand the digital shopper.”

“To us, people are so much more than data and surveys are more than the technology that provides insights. Our partnership with RealityMine will allow Userneeds to create an even stronger product portfolio—further enriching the insights we provide to our clients and their target groups,” said Ulrik Hjarnaa, Chief Technology Officer at Userneeds.


About RealityMine

RealityMine enables many of the world’s largest market research and media organizations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney. For more information, visit

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