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Userneeds Honored as a 2020 Achievement in Insight and Research Award Winner

October 6th, 2020

Confirmit AIR Awards Recognize Innovative Leaders in Market Research

Copenhagen, October 6, 2020 – Userneeds, Market Research company, has been awarded a 2020 Confirmit AIR (Achievement in Insight and Research) Award in the Project and Innovation category. This recognition stands as a testament to Userneeds’ dedication and success in delivering outstanding Market Research and insight practices. Through the use of advanced coding via Confirmit to control every aspect of the survey, Userneeds has been able to create a far superior survey behaviour, optimising performance and (most importantly) respondent experience.

Now in their third year, the prestigious AIR Awards celebrates Confirmit clients committed to driving business success by unlocking powerful insights. Receiving a Confirmit AIR Award demonstrates Userneeds’ ability to break down the barriers and transform complex data into actionable insights that enables their clients to fuel action. Userneeds earned the Confirmit AIR Award based on its commitment to delivering insight that drives business performance and innovation. Userneeds used Confirmit’s sophisticated scenario scripts to control survey behaviour. By using smaller samples to compare split testing of different scenarios Userneeds has been able to easily adjust the logic behind the survey(s) and used advanced coding to create behaviour(s) that site visitors find the most engaging. Scenarios can trigger other scenarios to pinpoint the optimal point at which to launch a survey based on site visitors’ behaviour.

With the ability to run multiple scenarios Userneeds has delivered a much more refined approach than any other solution, enabling them to maximise engagement, responses, conversion and completion rates throughout the survey journey.

Chief Technology Officer, Ulrik Hjarna, states: “We believe that market research will evolve a lot over the next year. Shorter time for projects, new channels of data collections. Shorter time for projects means more automation needed and systems constantly evolving to handle new automation options. New channels for data collections, passive data from Apps etc. means higher demand for systems able to work with multiple data sources and the options to build aggregated reports on top.”

“We’re delighted to recognize Userneeds as a 2020 Confirmit AIR Award winner for its excellence in delivering critical insights to its clients,” said Kyle Ferguson, CEO of Confirmit. “Combining effective data collection capabilities with actionable and inspiring data interpretation is central to enabling MR businesses to deliver value to their clients. We are proud to partner with Userneeds as they continue to make this combination possible and drive the future of the MR market forward.”

For more information about Userneeds and the digital solutions please visit For more information about the 2020 Confirmit AIR Awards, visit

About the Confirmit AIR Awards
The Confirmit AIR (Achievement in Insight and Research) Awards have been created to recognize innovation and excellence in Market Research and Insight practices. Open exclusively to Confirmit clients, the AIR Awards provide an opportunity for Market Research agencies and enterprise insight teams to showcase their success by demonstrating their commitment to delivering insight that drives business performance.

With over 20 years of experience in driving and supporting the Market Research industry worldwide, Confirmit is delighted to share its clients’ successes and honor the people and businesses whose dedication to insight and analytics fuel this dynamic industry. For more information on awards criteria, visit:

About Confirmit

Confirmit is the world’s leading vendor for Market Research, Customer Experience, and Employee Engagement solutions. Confirmit platforms enable data collection, analysis, visualization and action management to empower businesses to make smarter decisions that drive business growth. Confirmit supports over 650 clients in more than 50 countries, including many of the world’s leading brands.

Confirmit has offices in Australia, Bosnia and Herzegovina, Canada, Germany, Norway, Russia, Sweden, the United Kingdom and the United States. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, and Tokyo. Visit for more information.

About Userneeds

Userneeds enables organisations to uncover key insights from niche markets by providing access to our online market research panels, which we have built and nurtured from the ground up. By applying the latest technology, running top class loyalty programmes and forging rewarding partnerships, we create new ways of bundling data from many different sources in order to offer our customers a truly invaluable service.

Our mission is to deliver creative projects, thoroughly and efficiently, and ensure that you as a partner feel highly valued, better informed and fully engaged as a part of the Userneeds family.

Confirmit Media Contact:
Emma Gielata
Matter Communications