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Becoming a member
At present Userneeds has panels in the following countries: Denmark, Sweden, Norway, Finland and Ireland. All persons aged 16 years or older who live in one of these countries can join the Userneeds panel limited to one profile per person.


Points and tickets
After joining panel members can start accumulation points and tickets in several ways:

  • Points are primarily accumulated by taking part in market research surveys, focus groups or other activities in relation to market research, surveys and/or competitions. Earned points may be exchanged for gift cards or other incentives exclusive to each country’s panel. Points can be accumulated in the following countries: Denmark, Sweden, Norway, Finland and Ireland
  • Tickets can be accumulated in a similar manner to points or be bought with points. With each prize draw tickets are spent, and the accumulated number of tickets is reset. Tickets cannot be accumulated in Sweden

All members can be informed of their point and ticket balance by contacting Userneeds or by logging on to their member page U+. Userneeds reserves the right to withhold and withdraw points / tickets which have been registered in the event of a mistake or with suspected abuse. Points that have not been redeemed within five years of being earned will be deleted. This means that the points are valid for five years. 

Moving to a different country
It is not possible to move panel account to a different country, regardless of whether Userneeds has a panel in that country or not. This means points accumulated must be spent in that panel and can’t be transferred.


Prizes and gift cards which have been awarded through Userneeds’ panel system may be used by anyone. Panel members therefore have the right to pass on their gift card to someone they know. For information on prizes and winners please visit our page Draws & Winners.


Termination of membership
Panel members can resign from the panel at any time by contacting Userneeds, logging on to their member page U+ or using the unsubscribe link in all survey invites. Upon resignation, all personal information held by Userneeds will be deleted and the panel member will no longer receive emails. Panel members who resign automatically lose all accumulated points and tickets.

Userneeds treats all panel members with respect and expects a mutual level of respect in return.

Therefore, Userneeds expects panel members to answer surveys truthfully and thoroughly and reserves the right to exclude any panel member should they violate the terms or engage in unlawful or offensive behavior. Panel members excluded in this way will lose their points and tickets and the possibility to participate further in any future draws.

Userneeds also reserves the right to exclude any panel member on the suspicion of fraud and/or cheating or in cases of inactivity for a period of 12 months or more.

In these cases, panel members will be contacted with a warning of deletion of points and tickets at least 14 days before the deletion takes place.

Special terms and conditions for Userneeds’ Ambassador Program
To become a member through Userneeds’ Ambassador Program, it is necessary to provide your full name, email address and phone number. This is done for the purpose of member administration – as it is only possible to have one member profile in Userneeds’ panels. When confirming your registration to Userneeds’ panel, you will be asked to confirm your phone number via code sent by text message (SMS). In this connection, you agree that Userneeds may both invite you to surveys by contacting you via e-mail and on your verified phone number. You always have the right to withdraw your information and to have it corrected.

When you are recruited as a member through an ambassador, you accept that this ambassador can see your membership status, your e-mail address and the number of points earned (until 2,000 points). An ambassador receives a bonus of 2,000 points for each member recruited, who has earned the first 2,000 points. To become an ambassador, it is also necessary that you provide your full name and phone number – and confirm this via code sent to you by text message (SMS). As an ambassador, you agree that Userneeds may provide your full name and email address to the persons you have invited to become a part of Userneeds’ panel. You also agree that Userneeds may invite you to both surveys by contacting you via email as well as on the verified phone number.

Processing of personal data
For further information on handling of data and personal information please see our privacy policy

Userneeds reserves the right to change our terms and conditions without providing any further notice.

Last updated 03-02-2021

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