A deeper understanding of a problem
Qualitative analysis methods are crucial to get a deeper understanding of a problem, or when you want a development-focused perspective in the study. Our qualitative methods seek to uncover spontaneous reactions, attitudes, behaviors and causal relationships. Therefore, an exploratory and open approach is used that focuses on how and why rather than how many. We go behind the rational arguments and seek to illuminate the more emotional and context-dependent contexts of the target group.
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Userneeds and Analyse Danmark merged at the end of 2020, which has created a strong qualitative team, U Focus. Through many years of experience and a merge of the companies, we have strong competencies in qualitative research.