How is a focus group interview conducted?

The process for a focus group interview:

  1. Identification of problem areas.
  2. The interview guide is prepared.
  3. Serious and professional recruitment of respondents in the relevant target groups. Read more here.
  4. An experienced moderator with insight into consumer behavior, group dynamics and exploratory interview techniques conducts the focus group interviews, which are recorded on video. Read more here.
  5. All reports are prepared by our moderators and delivered within 1-2 weeks after the end of the last focus group. The report ensures that you gain insight into problem areas and recommendations for problem solving.

You receive a report and can choose to receive a presentation of the result, or that we visit your organization and facilitate a workshop so that the results can be integrated into the company.

Do you need fast and efficient recruitment of participants for focus groups, in-depth interviews or usability tests? We can help you with the whole process or parts of the process.

Contact us and hear more about your options

Userneeds and Analyse Danmark merged at the end of 2020, which has created a strong qualitative team, U Focus. Through many years of experience and a merge of the companies, we have strong competencies in qualitative research.

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