Introducing U Insights

Userneeds has now launched our unique new U Insights platform. Here you get direct access to Userneeds’ high quality online panels in both the Nordics and selected European markets. We’re effectively putting marketers back in the driver’s seat of brand survey data. The outcome is desirable: lower costs and shorter lead time.

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By making brand tracking lean and automated we are making market research more accessible and capable of being frequently applied in many more companies.

Designed for self-service

The Brand Experience suite is the first addition to U Insights. It is easy to set up for the most common types of brand research. You will find a suite of preconfigured surveys including Brand Performance, Design & Concept and Ad Performance. As soon as you have selected your preconfigured survey and target audience, the process becomes automated.

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Within a short timeframe, you will receive the results. A report will automatically be generated, which you can also view in the Brand Experience dashboard. Here you can compile and compare your survey results. You get a single view of your studies in one place.

Be one of the first companies to try this out.


Take the video tour

Listen to brand perspectives from leading marketers. Watch some interesting interviews on how to measure and analyze brand performance. In each video we also introduce the different brand and test surveys in U Insights – and you’ll see a preview of the platform itself. 

Brand Drivers

Monitoring your brand’s performance over time is necessary to gain an adequate understanding.

Brand Funnel

Measuring each step of the brand funnel continuously and consistently is the prerequisite for identifying where perceptions and buying decision are formed.

Brand Loyalty

One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.

Design & Concept

New campaign concepts and packaging designs can be quite costly and time-consuming to develop in themselves.

Brand Performance

Monitoring your brand’s performance over time is necessary to gain an adequate understanding.

If you’re interested to learn more about the platform, please fill out this form
or contact Jacob at or at this number.

+45 42 90 90 90

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