One step closer to building better campaigns


Optimize your future ad campaigns

We as consumers are constantly exposed to marketing stimuli and impressions, and we are bombarded across different media platforms with ads and other product and brand related communication. Measuring Ad and campaign Performance and through this verifying the effectiveness of your marketing efforts is a pivotal part of any successful advertising strategy. Testing your ads or campaigns performance enables you to make your advertising more effective and hence optimize your ad spend and expand your reach.

True insights

Testing your ads or campaigns performance can reveal many sources for strengthening the effectiveness of future campaigns. An example: making sure that the ads and the messages, tactics and/or branding resonates with your target audience and potential prospects. This could lead to higher brand affinity, better conversion rates hence result in increased sales.

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Testing your ads or campaigns performance is the most obvious way to understand the effectiveness and impact of the ad campaign during or after the campaign period. The sole purpose of testing your ads or campaigns performance is to gain insights that will benefit your future brand and campaign strategies.

Want to try test your ads or campaigns performance with our Ad Performance survey?


U Insights provides speed and agility

We put our clients in the driver’s seat. The platform is designed for self-service with fully automated reporting. Easy to configure and use for the most common types of brand research by covering the entire customer journey. This gives you the possibility to test and iterate faster.

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Making it possible to set up and execute preconfigured brand surveys with direct access to some of the largest online consumer panels in the Nordics and in selected European markets.

You get:

High quality survey templates

Automated reporting

Access to high quality consumer panels

Short lead time

Flexible price plans

U Insights portal

Execute and manage your brand performance faster and more cost-effective.
Want to know more about how to measure your brands performance?

Portal view

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+45 42 90 90 90

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Brand Drivers

Monitoring your brand’s performance over time is necessary to gain an adequate understanding.

Brand Loyalty

One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.

Design & Concept

New campaign concepts and packaging designs can be quite costly and time-consuming to develop in themselves.

Brand Funnel

Measuring each step of the brand funnel continuously and consistently is the prerequisite for identifying where perceptions and buying decision are formed.