BRAND DRIVERS
What drives the brand, drives the business!
Brand positioning
Brand performance is highly influenced by how a brand is perceived by customers. It is vital to know which attributes, functional as well as emotional, that contribute to building and sustaining the brand. Brand monitoring and brand positioning in the market and against its competitors have always been at the heart of the brand building discipline.
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When gaining deeper insights into what attributes affect that positioning positively or negatively, it’s possible to focus strategically on what matters most to the brand and the business. Prioritizing brand marketing initiatives, that could influence customer perceptions, then becomes very essential.
True insights
Learning what drivers move “the perception needle” is the means to achieving true insight. Surveying brand drivers is indispensable in learning the functional and emotional attributes, which lead customers through a funnel and thereby generating more business. Measure brand performance.
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Having this knowledge of the brand’s strengths and weaknesses can inform any strategies to differentiate the brand further against the competition. With U Insights, tracking all the relevant brand attributes, both functional and emotional, is no longer an extensive task.
Want to try out how we survey Brand Drivers?
“The most important brand drivers to us are the ones we agree on and that we actually use.”
– says Global Strategy Lead, Branding and Marketing at Ørsted, Jonathan Lang. Lang talks about the need for brand drivers to be deeply rooted in the business.
U Insights provides speed and agility
We put our clients in the driver’s seat. The platform is designed for self-service with fully automated reporting. Easy to configure and use for the most common types of brand research and brand survey by covering the entire customer journey. This gives you the possibility to test and iterate faster.
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Making it possible to set up and execute preconfigured brand surveys with direct access to one of the largest online consumer panels in the Nordics and in selected European markets.
You get:
High quality survey templates
Automated reporting
Access to high quality consumer panels
Short lead time
Flexible price plans
U Insights platform
Execute and manage your brand performance faster and more cost-effective.
Want to know more about how to measure your brands performance?
Want to try a demo?
If you want to try a demo or just want to know more about U Insights, reach out to the contact person in your country.
Denmark
Nikolaj Voulfsbach
+45 31 10 98 28
nvo@userneeds.com
Finland
Liisa Frick
+358 40 8600 296
liisa.frick@userneeds.com
Sweden
Tobias Wranker
+46 701 41 22 98
twr@userneeds.com
International
Theis Nordhejm Jensen
+45 26 85 95 83
tnj@userneeds.com
Contact us
Please fill out this form or call us at this number.
+45 42 90 90 90
Get more inspiration!
Brand Funnel
Measuring each step of the brand funnel continuously and consistently is the prerequisite for identifying where perceptions and buying decision are formed.
Brand Loyalty
One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.
Design & Concept
New campaign concepts and packaging designs can be quite costly and time-consuming to develop in themselves.
Brand Performance
Monitoring your brand’s performance over time is necessary to gain an adequate understanding.