U INSIGHTS – BRAND FUNNEL
Brand Funnel
in one view
“We track brand conversion in clusters but I would love to have a single view”
– says CMO at 3C, Peter Tranberg. Tranberg points out the challenges of measuring conversion. Analyzing the different marketing channels to show one coherent picture of the customer journey.
Measuring each step
Today marketing is executed through many channels. What are the critical parts in the customer journey? Which touch points in the journey are effective in bringing customers from brand awareness to trying out the product or service?
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How can a new customer become a returning customer? Measuring each step of the brand funnel continuously and consistently is the prerequisite for identifying where perceptions and buying decision are formed and lead to action.
True insights
Knowing where and how conversion happens, gives you a better chance of taking brand strategic initiatives and improve consumer response. The brand funnel metrics could for example indicate a need to change the media mix, or strengthen the creative content, or offer more attractive promotions.
Want to track your brand funnel with our surveys?
U Insights provides speed and agility
We put our clients in the driver’s seat. The platform is designed for self-service with fully automated reporting. Easy to configure and use for the most common types of brand research by covering the entire customer journey. This gives you the possibility to test and iterate faster.
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Making it possible to set up and execute preconfigured brand surveys with direct access to one of the largest online consumer panels in the Nordics and in selected European markets.
You get:
High quality survey templates
Automated reporting
Access to high quality consumer panels
Short lead time
Flexible price plans
U Insights platform
Execute and manage your brand performance faster and more cost-effective.
Want to know more about how to measure your brands performance?
Get more inspiration!
Brand Loyalty
One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.
Brand Drivers
One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.
Design & Concept
New campaign concepts and packaging designs can be quite costly and time-consuming to develop in themselves.
Brand Performance
Monitoring your brand’s performance over time is necessary to gain an adequate understanding.
If you’re interested to learn more about the platform, please fill out this form
or contact Jacob at jpe@userneeds.com or at this number.