U INSIGHTS – BRAND PERFORMANCE
Brand tracking at
“Measuring brand performance is hugely important to us”
– says Group CMO at Nordea, Elizabeth Fjellerup, and with good reason in a time where the role of brands has probably never been more crucial for success.
Brand positioning against the competition
Monitoring your brand’s performance over time is necessary to gain an understanding into what moves the target audience. What builds awareness, consideration and preference in the customer journey. Tracking the most important brand KPIs will help you learn what brand tactics are working and how to adjust your strategy to achieve a stronger market positioning.
To measure brand performance most marketeers will need to perform several surveys that include a whole string of brand KPIs: what are the levels of aided and unaided awareness, how many considers the brand, how many makes a purchase and repeat purchase etc. However, these indicators only cover brand performance at the highest level.
To get a deeper understanding of which strengths and weaknesses the brand need to promote or amend, investigating the brand drivers and level of brand satisfaction also becomes a mandatory task.
Want to know how tracking brand performance across a whole range of brand KPIs can help your brand?
U Insights provides speed and agility
We put our clients in the driver’s seat. The platform is designed for self-service with fully automated reporting. Easy to configure and use for the most common types of brand research by covering the entire customer journey. This gives you the possibility to test and iterate faster.
Making it possible to set up and execute preconfigured brand surveys with direct access to one of the largest online consumer panels in the Nordics and in selected European markets.
High quality survey templates
Access to high quality consumer panels
Short lead time
Flexible price plans
U Insights portal
Execute and manage your brand performance faster and more cost-effective.
Want to know more about how to measure your brands performance?
Get more inspiration!
Monitoring your brand’s performance over time is necessary to gain an adequate understanding.
One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.
New campaign concepts and packaging designs can be quite costly and time-consuming to develop in themselves.