U INSIGHTS – DESIGN & CONCEPT
Testing as an
investment to succeed
“Pre- and post-testing can give very valuable input to the strategic and creative process”
– says Strategy Director at AKQA, Miriam Plon Sauer. Sauer emphasizes that testing results should be used primarily as guidelines to the development process.
Automated pre-test concepts
Developing effective campaign concepts and nice packaging designs can be both costly and time-consuming. The distribution costs today when buying digital media and physical outlet space are also increasing. The pressure to deliver high-impact creative materials and design concepts, makes the need of pre- and post-testing more relevant than ever.
Pre-testing concepts can reveal many sources for strengthening the effectiveness of concepts. Examples could be: eliminating any cultural misunderstandings in international campaigns, or enhancing messaging that would otherwise be weaker with your target audience.
Post-testing is the most obvious way to understand how the final campaigns or designs were perceived by the audience. What areas you could still improve and how the campaign or design has contributed to achieving business goals. These are valuable learnings for optimizing any creative material or design to perform better in terms of awareness, consideration and sales.
Want to try out how to pre- and posttest with our Design & Concept survey?
U Insights provides speed and agility
We put our clients in the driver’s seat. The platform is designed for self-service with fully automated reporting. Easy to configure and use for the most common types of brand research by covering the entire customer journey. This gives you the possibility to test and iterate faster.
Making it possible to set up and execute preconfigured brand surveys with direct access to one of the largest online consumer panels in the Nordics and in selected European markets.
High quality survey templates
Access to high quality consumer panels
Short lead time
Flexible price plans
U Insights platform
Execute and manage your brand performance faster and more cost-effective.
Want to know more about how to measure your brands performance?
Get more inspiration!
One of the biggest sources of brand loyalty is satisfied customers who appreciate what the brand signals.
Monitoring your brand’s performance over time is necessary to gain an adequate understanding.
Measuring each step of the brand funnel continuously and consistently is the prerequisite for identifying where perceptions and buying decision are formed.