DESIGN & CONCEPT
Testing as an investment to succeed
Automated pre-test concepts
Developing effective campaign concepts and nice packaging designs can be both costly and time-consuming. The distribution costs today when buying digital media and physical outlet space are also increasing. The pressure to deliver high-impact creative materials and design concepts, makes the need of pre- and post-testing more relevant than ever.
True insights
Pre-testing concepts can reveal many sources for strengthening the effectiveness of concepts. Examples could be: eliminating any cultural misunderstandings in international campaigns, or enhancing messaging that would otherwise be weaker with your target audience.
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Post-testing is the most obvious way to understand how the final campaigns or designs were perceived by the audience. What areas you could still improve and how the campaign or design has contributed to achieving business goals. These are valuable learnings for optimizing any creative material or design to perform better in terms of awareness, consideration and sales.
Want to try out how to pre- and posttest with our Design & Concept survey?
“Pre- and post-testing can give very valuable input to the strategic and creative process”
– says Strategy Director at AKQA, Miriam Plon Sauer. Sauer emphasizes that testing results should be used primarily as guidelines to the development process.
U Insights provides speed and agility
We put our clients in the driver’s seat. The platform is designed for self-service with fully automated reporting. Easy to configure and use for the most common types of brand research by covering the entire customer journey. This gives you the possibility to test and iterate faster.
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Making it possible to set up and execute preconfigured brand surveys with direct access to one of the largest online consumer panels in the Nordics and in selected European markets.
You get:
High quality survey templates
Automated reporting
Access to high quality consumer panels
Short lead time
Flexible price plans
U Insights platform
Execute and manage your brand performance faster and more cost-effective.
Want to know more about how to measure your brands performance?
Wan’t to try a demo?
If you wan’t to try a demo or just wan’t to know more about U Insights, reach out to the contact person in your country.
Denmark
Nikolaj Voulfsbach
+45 31 10 98 28
nvo@userneeds.com
Finland
Liisa Frick
+358 40 8600 296
liisa.frick@userneeds.com
Sweden
Tobias Wranker
+46 701 41 22 98
twr@userneeds.com
International
Theis Nordhejm Jensen
+45 26 85 95 83
tnj@userneeds.com
Contact us
Please fill out this form or call us at this number.
+45 42 90 90 90
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Brand Performance
Monitoring your brand’s performance over time is necessary to gain an adequate understanding.